Kolesa Group marketer Maksim Opolsky delivered a lecture for Narxoz College students

Narxoz College hosted an open lecture by Kolesa Group marketer Maksim Opolsky, who shared his experience in creating high-demand digital products and developing major projects in the market.

During the session, Maksim explained how a No.1 product is built in any field, what approaches modern product teams use, and why analytics, creativity, and deep audience understanding are essential.

Students learned about:

• the skills most valued in product and marketing roles;

• how to test hypotheses and make data-driven decisions;

• what distinguishes strong digital teams;

• how to begin a career in IT product development while still studying.

At the end of the lecture, Maksim offered practical recommendations and encouraged students to try themselves in real projects without postponing their growth.

Such events help students better understand the profession and see real examples of successful industry experts.