Area of specialization

The fields of professional activity of the speciality are the real sector of the economy, the
financial and banking system, business and entrepreneurship. Graduates of this speciality
can perform various functions in the implementation of managerial, entrepreneurial, and
financial activities of business entities. They organize, manage and control the entire
management process, taking into account the changing market environment.
The Marketing specialty is an excellent choice for those who want to understand how
companies work, attract customers, and promote their products or services. Marketers are
real strategists who help businesses to be visible in the market, choose the right advertising
methods and build long-term relationships with consumers. By studying in this speciality, you
will learn how to study the market, identify customer needs, develop effective advertising
campaigns and analyze the results. You will learn the basics of marketing research,
branding, digital marketing, and more. In addition, creativity is an important part of the
marketing profession, because you need to figure out how to make a product or service
attractive to customers. Graduates of the Marketing speciality are in demand in a wide
variety of fields: from large brands to startups. They can work in advertising agencies,
company marketing departments, brand managers, marketing analysts, and even as
promotion consultants. If you are interested in the world of advertising, you want to learn
how to attract people’s attention and make a successful business, the speciality “Marketing”
is your way into the fascinating and dynamic world of business!

Career opportunities

Graduates of this program can build careers in:
● Digital agencies, design studios, and PR departments
● Companies in trade, services, and production
● Startups, online stores, and social media brands (Instagram, TikTok, etc.)
● Media, event agencies, and content studios
● Marketing and advertising departments of major companies

Why choose this program?
● Constant demand for creative and tech-savvy marketing professionals
● Flexible career options: remote work, freelancing, and personal projects
● Multidisciplinary field combining design, sales, IT, and psychology
● Career growth potential from intern to Chief Marketing Officer (CMO)
● Dynamic and inspiring career path with rapid professional development
Graduate qualification – Marketing specialist (4S04140103).