1. The field of professional activity.

The fields of professional activity of the specialty are the real sector of the economy, the financial and banking system, business and entrepreneurship. Graduates of this specialty can perform various functions in the implementation of managerial, entrepreneurial, and financial activities of business entities. They organize, manage and control the entire management process, taking into account the changing market environment.

The Marketing specialty is an excellent choice for those who want to understand how companies work, attract customers, and promote their products or services. Marketers are real strategists who help businesses to be visible in the market, choose the right advertising methods and build long—term relationships with consumers. By studying in this specialty, you will learn how to study the market, identify customer needs, develop effective advertising campaigns and analyze the results. You will learn the basics of marketing research, branding, digital marketing, and more. In addition, creativity is an important part of the marketing profession, because you need to figure out how to make a product or service attractive to customers. Graduates of the Marketing specialty are in demand in a wide variety of fields: from large brands to startups. They can work in advertising agencies, company marketing departments, brand managers, marketing analysts, and even as promotion consultants. If you are interested in the world of advertising, you want to learn how to attract people’s attention and make a successful business, the specialty “Marketing” is your way into the fascinating and dynamic world of business!

2. The objects of professional activity are:

• public administration bodies;
• financial enterprises;
• enterprises.

3. Types of professional activity:

• top and middle level manager;
• HR Specialist;
• consultant in planning, organization, control and accounting, sales and supply.

4. Graduate qualification –Marketing specialist (4S04140103).