Narkhoz College Hosts a Guest Lecture by One of Kazakhstan’s First Marketers — Askhat Abzhanov

Narkhoz College held a guest lecture featuring Askhat Abzhanov, one of the first marketers in Kazakhstan and a specialist with 26 years of professional experience. He contributed to the creation of the Kaspi Zhұma project and worked with renowned international FMCG brands such as Tide, Ariel, and Fairy.

During the lecture, Askhat Abzhanov spoke about the early stages of marketing development in Kazakhstan, the evolution of the market in its formative years, and the key lessons he learned throughout his career. He also shared valuable insights on brand building, strategic thinking, and current marketing trends shaping the industry today.

Students actively engaged in the session, asked questions, and gained meaningful advice from a professional who played a direct role in the development of marketing in the country.

Narkhoz College expresses its gratitude to Askhat Abzhanov for his informative and inspiring lecture and highly appreciates his contribution to broadening students’ knowledge and professional outlook.